I think a way for fast food places to stay consistent would be to release more limited-edition holiday releases. If I was a person on the marketing team, these three ideas are what I would push.
Coffee/Drink Flavors-
If you sell coffee, you should have a holiday option. Most fast-food
places that do breakfast and coffee don’t really switch up the flavors. You
might get lucky with a peppermint mocha. Having flavors like gingerbread,
something with extra chocolate, maybe even something apple-related would bring
in customers. Especially ones who don’t buy coffee from Panera or Starbucks. Specialty
hot chocolate would be nice to see as well.
Gravy-
A lot of international chains have something with gravy but for
some reason, America does not. Dairy Queen is the only place that serves it as a dipping sauce. There could be a meatloaf style sandwich for the holidays. Already have
the ground beef there. Wendy’s could serve gravy as an option for their baked
potato. Gravy on a chicken sandwich. Or let customers create their own version
of biscuits and gravy.
Holiday shaped nuggets-
I just think this would be a fun change-up. Stars are pretty
easy, maybe trees or candy cane shapes too. It’s not like nuggets are being
handmade in the store so why not send some with a theme. You can get cartoon shaped
nuggets from the store, so why not from McDonald’s too? Just make sure it can
fit into the sauce containers.
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